The simple answers are numbers, speed, gossip, interaction.
Where else can you reach so many people (current estimates are over 1 billion people on Facebook) so quickly?
Where else can you find such a desire and ability to share in terms of gossip about people's experiences, both good and bad?
Where else can people readily comment back and create interaction with you and your business so easily and speedily?
If you get all of these five right, people will buy from you and you will sell your products and services. If you consistently get these five right and do it often enough you have the ability to become very very wealthy. Alternatively, because you're offering very good value for money, you will be satisfying the needs and wants of many many people.
So let's look at these in turn with relation to the use of Facebook and your marketing program.
In "Facebook for Business Part 1", we are going to focus on getting attention.
Attention is the drawing of somebody's senses towards what you are looking to present to them. Getting attention on the Internet can be quite a challenge because you are competing with millions and millions of other attention grabbing aspects of the World Wide Web.
It's not just a matter of having the right stuff, it's also where you put it. Ideally, start with your website blog. And your blog need not be called a blog. You could call it a news file, latest news, updates, gossip, info or any number of other relevant titles. The important things are that it is interesting, memorable, relevant and engaging.
Having completed your blog post, either automatically or manually transfer this into your business Facebook page and write an appropriate text entry is a caption. Make sure that you use one of the images in your blog post as an image in your Facebook post.
Next, "share" the Facebook post. This could be on your personal timeline, on somebody else's timeline, other Facebook pages to which you have administration rights, groups to which you belong and personal messages to friends.
Watch out for the next instalment of "Facebook for Business" where we will look at TRUST.
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